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  佛光大學
Fo Guang University
教學計畫表 Syllabus
 
 
課程中文名稱
 Course Name in Chinese
商業溝通與國際禮儀  
Course Code
MD36300
課程英文名稱
Course Name in English
Business Communication and International Etiquette 學年/學期
Academic Yeas/Semester
108 /2
開課單位/學門別
Course Offering
Department/
Academic Discipline
管理學系學士班 學制別
Degree
學士班

Credits
 3     每週授課時數
Weekly Hours of
 Instruction
 3    修別
Type
選修 Elective
/學程別
Program
學系專業選修Specialized Elective
課程分流
學術型
課程內容
Curriculum attribute
■一般課程
教學方法Instructional Strategies
■課堂講授Lecture ■參觀訪問 Field Trip ■其它Other
■分組討論 Group Discussion ■場域教學
授課教師
Instructor
呂龍潭 聯絡方式
ltlu@mail.fgu.edu.tw
03-9871000 #
上課時間/地點
Time of Class/Location of Class
一.2,3,4(311)
先修課程
Prerequisites
課程描述(若為實務型課程需含搭配產業界或非營利組織需求之說明)
Course Description
 
This course is designed to strengthen your written and verbal communication skills within modern organizations. The course will balance individual and team communication with text readings and projects.
 
課程目標
(若為實務型課程請具體描述該課程所要培養之實務能力)
Course Objectives
序號目標描述
1Gain confidence speaking in a business
2Enhance business presentations with appropriate visual aids
3 Improve team communication skills through group planning and presentation, with persuasive use of Power Point
4Become familiar with standard documents for business planning, marketing and communications
5Gain confidence in writing for a variety of business audiences
6Achieve understanding of organizational communication from three foundational perspectives: classical management, human relations/resources, and systems
 授課進度表 ContentWeekly Schedule
週次內容備註
1Introduction: Communicating in the Digital-Age Workplace 
2Planning Business Messages 
3Organizing and Drafting Business Messages 
4Revising Business Messages 
5Short Workplace Messages and Digital Media 
6Positive Messages 
7Negative Messages 
8Persuasive and Sales Messages 
9Mid term 
10Informal Reports 
11Proposals and Formal Reports 
12Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings 
13Practices: Soft Skills & Body Language 
14Practices: table manners and communications 
15Business Presentations 
16The Job Search and Résumés in the Digital Age 
17Interviewing and Following Up 
18Final exam 
學期成績計算及多元評量方式Grading Policy
項次配分項目/catagory配分比例/Percentage會考測驗/general_test實務操作/accounting_practice專題發表/case_presentation其他/other
1平時成績/Asssignments 40% 20%20% 
2期中考成績/Midterm Exam 20% 10%10% 
3期末考成績/Final Exam 20%20%   
4其他/other 20%   20%

主要參考書目

References

Guffey, M. E. and Loewy, D. (2015) Essentials of Business Communication, 10/e, Cenage Learning. (ISBN-13: 978-1285858913)
Pachter, B. (2013) The Essentials of Business Etiquette: How to Greet, Eat, and Tweet Your Way to Success, McGraw-Hill Education. (ISBN-13: 978-0071811262)

指定閱讀

Required Readings

Miller, K. (2008) Organizational Communication, Approaches and Processes, 5/e, Cengage Learning. (ISBN-13: 978-0495565512)
Quick, J. C. and Nelson, D. L. (2011) Organizational Behavior: Foundations, Realities and Challenges , 7/e, Cengage Learning. (ISBN-13: 9780538467254)

教師座談/晤談地點與時間

Course Management
SystemInstructor’s
 Office and Office hours 

(一) 16:00 - 18:00/B402-1

課程平台

https://www.zuvio.com.tw