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課程中文名稱
Course Name in Chinese
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AI與多模態傳播專題
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課號
Course Code
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TECH5C3000
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課程英文名稱
Course Name in English |
Topics on AI and Multimodal Communication
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學年/學期 Academic Yeas/Semester |
115
/1
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開課單位/學門別
Department/Academic Discipline |
應用科技與設計學院碩士班
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學制別
Degree |
碩士班
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學分數
Credits |
3
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每週授課時數
Weekly Hours of Instruction
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3
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修別 Type |
選修 Elective
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課/學程別 Program |
院基礎Foundation
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課程分流
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學術型
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課程內容
Curriculum attribute |
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AI暨智慧永續發展
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AI暨智慧課程:AI融入課程
永續發展課程: 智慧永續入門課程
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| 16+2課程 |
是
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教學方法
Instructional Strategies |
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授課教師
Instructor |
郭龍
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聯絡方式 |
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lkuo@mail.fgu.edu.tw
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03-9871000 #
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上課時間/地點 Time of Class/Location of Class |
四.2,3,4(321-1)
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先修課程 Prerequisites |
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課程描述（若為實務型課程需含搭配產業界或非營利組織需求之說明） Course Description |
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(中文版課程描述)
生成式 AI 的崛起，不只是一場技術革命，更是一次對傳播本質的根本性叩問：當機器能夠同時生成文字、圖像、聲音與影片，「意義」是如何被建構的？「真實」的邊界又在哪裡？
本課程以「多模態傳播」為核心概念，帶領學生從符號學、語用學與社會符號學的理論視角，深入理解生成式 AI 如何重塑當代傳播實踐。課程分為四個階段：首先建立理解 AI 多模態的概念語言，接著觀察其對新聞、廣告、公關等媒體生態的具體衝擊，再進入批判性反思——審視演算法偏見、數位殖民主義與創作勞動的倫理爭議——最終回到實踐，探索 AI 作為傳播工具與創作夥伴的可能性與侷限。
本課程特別強調台灣在地視角，討論正體中文在全球 AI 模型中的邊緣處境、台灣媒體面對深偽技術的脆弱性，以及本地 AI 治理政策的現況與不足。課程開放跨院系修習，歡迎傳播、設計、社會科學及資訊相關背景的學生共同參與，多元的學科視角將成為課堂討論的重要資產。
修課學生將透過案例分析作業、期中研究提案與期末成果展演，逐步建立「以理論看現象、以現象驗理論」的研究能力。期末成果採分組制，學術研究與創作實踐並行，讓不同志向的學生都能找到深化自身能力的路徑。
修完本課程的學生，將不只是 AI 工具的使用者，而是能夠批判性地閱讀技術、參與公共辯論、並以傳播學視角介入 AI 時代的思考者。
(英文版課程描述)
The rise of generative AI is not merely a technological revolution — it is a fundamental challenge to the very nature of communication. When machines can simultaneously generate text, images, audio, and video, how is meaning constructed? And where does the boundary of the "real" begin to dissolve?
This course takes "multimodal communication" as its central concept, guiding students through the theoretical lenses of semiotics, pragmatics, and social semiotics to examine how generative AI is reshaping contemporary communicative practices. The curriculum unfolds in four stages: first establishing a conceptual vocabulary for understanding AI multimodality; then observing its concrete impact on media ecosystems including journalism, advertising, and public relations; moving into critical inquiry — scrutinizing algorithmic bias, digital colonialism, and the ethics of creative labor; and finally returning to practice, exploring both the possibilities and limitations of AI as a communicative tool and creative collaborator.
The course places particular emphasis on a Taiwanese perspective, addressing the marginalization of Traditional Chinese in global AI models, the vulnerability of Taiwanese media to deepfake technology, and the current state and shortcomings of local AI governance policy. The course is open to students across departments and welcomes participants from communication, design, social sciences, and information-related fields. Diverse disciplinary backgrounds are regarded as a valuable asset to classroom discussion.
Through case analysis assignments, a midterm research proposal, and a final presentation, students will develop the capacity to move fluidly between theory and phenomenon — using each to illuminate the other. Final outcomes follow a track system, with academic research and creative practice running in parallel, allowing students of different orientations to deepen their own capabilities.
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課程目標
（若為實務型課程請具體描述該課程所要培養之實務能力)
Course Objectives |
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授課進度表 Weekly Schedule |
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學期成績計算及多元評量方式
Grading Policy |
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主要參考書目
References
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指定閱讀 Required Readings
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教師座談/晤談地點與時間
Course Management SystemInstructor'
Office and Office hours
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U423
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學生請假規則
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1. 學生請假悉依本校「學則」及「學生請假辦法」規定辦理。
2. 依本校「學則」第33條，曠課一小時，以缺課二小時論。學生某一科目之缺課總時數達該科全學期授課時數三分之一，經該科教師扣考後，即不准參加該科目之學期各項學習成績考試或評量。
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課程平台
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http://elearn.fgu.edu.tw
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