| 1 | 蔬食食品產業與行銷研究範疇
Course Introduction: Plant-Based Food Industry & Marketing Research | |
| 2 | 全球蔬食市場趨勢與產業分析
Global Trends and Industry Analysis of Plant-Based Foods | |
| 3 | 蔬食消費者行為理論與研究模型
Consumer Behavior Theories in Plant-Based Food Consumption | |
| 4 | 健康、永續與倫理在蔬食行銷中的角色
Health, Sustainability, and Ethics in Plant-Based Marketing | |
| 5 | 蔬食品牌定位與價值主張
Brand Positioning and Value Proposition for Plant-Based Foods | |
| 6 | 蔬食食品產品策略與創新設計
Product Strategy and Innovation in Plant-Based Foods | |
| 7 | 蔬食食品定價策略與價值感知
Pricing Strategies and Perceived Value of Plant-Based Foods | |
| 8 | 蔬食食品通路策略與供應鏈行銷
Distribution Channels and Supply Chain Marketing | |
| 9 | 期中報告提案與研究設計討論
Midterm Proposal and Research Design Discussion | |
| 10 | 蔬食食品整合行銷傳播策略
Integrated Marketing Communication for Plant-Based Foods | |
| 11 | 數位行銷與社群媒體在蔬食品牌中的應用
Digital Marketing and Social Media for Plant-Based Brands | |
| 12 | 包裝設計、標示與消費者決策
Packaging Design, Labeling, and Consumer Decision-Making | |
| 13 | 蔬食食品的文化、生活型態與敘事行銷
Cultural, Lifestyle, and Narrative Marketing of Plant-Based Foods | |
| 14 | 國際蔬食品牌與市場進入策略
International Plant-Based Brands and Market Entry Strategies | |
| 15 | 蔬食食品行銷研究方法與資料分析
Research Methods and Data Analysis in Plant-Based Marketing | |
| 16 | 蔬食產品行銷個案研究分析
Case Studies in Plant-Based Food Marketing | |
| 17 | 期末研究成果發表與同儕評論
Final Research Presentation and Peer Review | |
| 18 | 課程總結與未來蔬食行銷研究趨勢
Course Summary and Future Trends in Plant-Based Marketing Research | |